Football Understands Engagement. It Doesn’t Yet Understand Commitment

Supporters don’t simply consume football. They organise their lives around it
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Time

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Distance

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Money

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Weather

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Emotion

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Routine

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Belonging

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Family

“Much of this commitment remains outside the data clubs use to understand their supporters.”

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The challenge isn’t creating loyalty.

Football already has it.

The challenge is recognising it.

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